Our Story

Alma Gray is known for its effortless, chic style—creating a feminine ready-to-wear wardrobe that moves easily from a relaxed day look to an elevated dinner or occasion outfit. Inspired by a desire to bring timeless, wearable pieces to the New Zealand market, each collection is thoughtfully designed with real life in mind.

Alma’s signature energy is all about feeling feminine and effortlessly gorgeous. Whether styled with sneakers or heels, every piece is made to help women feel polished, confident, and ready for whatever the day brings.

From everyday staples to eventwear, every design is created with versatility at heart. With timeless styles, quality fabrics, and thoughtful details, Alma Gray pieces are made to be worn season after season—and loved for years to come.