Our Story
When I launched Alma Gray a few years ago, I had one simple goal: to create chic, playful pieces that didn’t feel like you were trying too hard. I’ve always loved frills, ruffles, gathered details, and blouson sleeves—those little touches that make you feel feminine and, simply put, stunning!
It was just as important to me that every design fit beautifully across different body shapes. Fashion should make everyone feel amazing, not just some people.
I also wanted to work with stunning fabrics—think silks, Tencel, chiffons, satins, linens, and cottons—bringing them to life through unique prints, textures, and vibrant colours.
Our collections are small but thoughtfully crafted, focusing on high-quality designs while keeping them fairly priced and accessible.
While I’m excited to keep growing AG here in New Zealand and Australia, it’s been amazing to see love for our brand from customers overseas, too.
Thank you for being part of this journey.
Alma xx